how many have gone in to college thinking they can design buildings as a living or draw art for a living, only to find out they have to design what other's want, not what they want and quickly change their majors to Fine Art or Marketing? I often tell people going in that it's not art, it's math. It's a service position. Vector lines, all added up to what someone else thinks looks nice. How many times do you give people one great option and 2 lousy options and they pick the lousy option? yeah. it's the life.