Roth \ Tevet > Experience Design


Designing human experiences
Being in the "experience design" world professionally myself these days, I was very interested to check out the work of Tel-Aviv, Israel based designers Roy Roth Yaal Tevet. They say:
We explore all design disciplines, creating exciting, multi-sensual experiences for the public domain, telling a new story each and every time. We are always looking for new boundaries to cross.
Their work covers a broad range of disciplines for a broad range of clients, including exhibitions, public spaces, cafés, bars, restaurants, clubs and products.

What I appreciate about their work is that they are able to skillfully navigate multiple disciplines and genres, creating environments which work emotionally as well as intellectually. And that really is the key to the idiosyncratic world of experience design. You must be adept at designing from a variety of perspectives, not just from your own aesthetic.

Link: Roth \ Tevet

Some of their recent work has been for retail stores.









Some other work for clubs, events, etc.










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Design is on the up
Posted by Eyal on 9/11/2007 9:26:00 AM

Design is very much back into the spotlight nowdays, with great young designers and industrial designers bringing back the importance of good and breakthrough designs, and its great to see this surge in interest in young israeli designers, also the Ron Arad design museum is u/c and really from all aspects this field is really growing here.

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