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Category: DesignBOT
Posted by: Adriean on 7/20/2006 7:53:00 AM | Digg | Stumble It! | del.icio.us
off and running for 06/07

The newly formed sponsorshipp between EPL giants Chelsea FC and Adidas officially kicked in gear today with the launch of the Blues new home kit.
Previously outfitted by Umbro, the team now embarks on an 8 year partnership with the German manufacturer which will mark the first time the two have worked together. The new home kit will make its official debut when Chelsea plays their first pre-season match against the Major League Soccer All-Stars in Chicago (August 5th).
Apart from the new look, Adidas is also making note about the technical side of the kit....
As always for adidas, technology is at the forefront of the kit design. The shirt incorporates the world-renowned ClimaCool and FlowMapping technologies which allow heat and sweat to escape while bringing cooling air into contact with the skin.
The shirt also features ForMotion technology - a highlight of adidas top performance apparel. The shirt was designed three-dimensionally and engineered to fit a footballer's body in motion and the seams are sewn flat to reduce irritation.
The EPL season officially kicks-off on August 19th.
Link: ChelseaFC
Link: Adidas
Link: EPL
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